Apple takes the CDO of Omnicom to handle iAd in Europe, Middle East and Africa

Apple has hired the CDO of Omnicom to handle the iAd in Europe, Middle East and Africa.

Apple has hired Paul Wright, formerly employed at Omnicom Media Group in the role of Chief Digital Officer and manage operations relating to the Cupertino company iAd in Europe, Middle East and Africa. Wright has also worked with other companies such as BSkyB and Mobile Interactive Group.

Until now the iAd Apple Division failed to meet the original expectations of 8217; # & Cupertino company: was initially presented as the high-profile and marketing costs with the need to spend a minimum of 1 million dollars. Then came the criticism of advertisers, prompting even some of the first customers to withdraw.

Criticism and a lower-than-requested has 8220; & # compelled & # 8221; Apple to reduce the minimum to exploit this # & 8217; option, going from $ 1 million to $ 500,000, then $ 300,000 until reaching the current $ 100,000.Another problem concerns the 8217; # & exclusive presence of iAd on iOS, then a limit with respect to other such services as Google's AdMob enus, compatible with multiple platforms.

Source: macnn.com

Source From IosDroid.net